[computer translated from Swedish]
Being a bike freaks and have three stores full of the very best and latest news in the cycling world is as good as it gets. With stores in Lund, Gothenburg and Stockholm are we doing what we always wanted, Sweden serves all riders with top products.

It all started in Lund in 1982 to be followed by Gothenburg shop, and then Stockholm store. From the outset we decided to conduct our business in the most professional manner possible. Professionally for us means: Beautiful, fresh stores in central city locations. Knowledgeable and friendly staff with great knowledge about all aspects of special bikes. To be constantly updated on everything related to industry, especially news. Wide range where everyone can find what they need. We are not like many other bike shops just a lot of bikes and a kind of bicycle shorts, as we expected, we had 16! different types of pants to choose from ... This is just a small example of the breadth of our catalog is, and we have all three stores.