Press Release: Franco Bicycles welcomed over 300 cyclists to the Westlake Village, CA grand opening of their first Concept Store. The weekend kicked off with a great party on Friday night. Guests enjoyed some good wine and cheese, as well as cold beer with delicious tacos. A great time all around.

The next morning we had a group ride with over 60+ leaving from our new location despite the rainy weather. Sunday’s weather treated our Elite Masters team a lot better on their first team ride.

We want to thank everyone that was in attendance for coming out, and those that are on Franco bikes all over the country and world for helping us make it possible.

Our Concept Store features a showroom that highlights our entire product lineup, giving an up close and personal look at our bikes. Our fit studio, equipped with Retul’s 3D motion capture system, is state of the art, equipped with three LCD screens to allow you to be fully immersed in the fitting experience.

This is the first of our showrooms and is unique since it has our offices and warehouse attached to the showroom and fit studio. We have plans to open 14 more nationwide in the next two years and 50 worldwide in the next five. So if you missed the first party, don’t worry, there will be more. Be there.