Rim Cyclery opened in 1981, before the first production mountain bikes were made. They opened the first bike tour guide company in Moab - Rim Tours, that later split off as a separate entity. And they even started Moab's first Fat Tire Festival in 1985. The festival has been through many owners and changes since.

The story of how Moab became the “mountain bike capitol of the world” cannot be told without talking about Rim Cyclery. Moab’s oldest bike shop and its two owners, Bill and Robin Groff, had a great deal to do with the explosion of mountain biking in Moab, if not the entire United States.

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