For over 100 years, the Midwest has been at the forefront of bicycle manufacturing, racing, and recreational riding. On August 27 & 28, the Alliant Energy Center in Madison, Wisconsin will house a weekend-long celebration of everything bicycle. Artisans and manufacturers of bicycles, components, cycling accessories and apparel will display their wares. Exciting demonstrations, informative panels and seminars as well as parties and entertainment will create a “something for everyone” atmosphere to delight cyclists and non- cyclists alike. The Heartland Velo Show is designed to inspire aficionados, enthusiasts, casual riders and those who may just be curious about the fun, fitness and freedom to be found on two wheels.